The Education of a Contessa

The Education of a Contessa

loriWhen I started this business, I consulted with LOTS of people, both professional and not.  I had a pretty good background in business so it wasn’t the nuts and bolts of the operation, it was the business itself.  Grading, fit models, jersey, weave, etc.  It was a whole new lingo for me.  I had always been involved in fashion from a young age but knowing what you like and creating it are two VERY different animals.  There are over 4 million people employed in the fashion industry in the US alone and over $250 billion in annual revenue.  It’s easy to see why people jump into the mix.  So why should you try Island Contessa?  Well, for starters, I’m you.  You may be a bit younger than me or a bit older but we have much in common–a unique way with style; a great lust for adventure; a love for American made quality and a strong sense of self.  The garments I design aren’t meant for everyone, they’re meant for you.  Its taken me a long time to come to the realization that I am a different consumer when it comes to fashion.  Which is why I now create it. Call that a special niche that appeals to royalty.  That’s us.

Ciao,
Lori

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